Josh post_id=76322 time= user_id=955 Wrote:Hybrid post_id=76313 time= user_id=1230 Wrote:I like this. I'm kind of getting the same energy as the 4seven idents, especially with the music.
Made by the same people if what I'm hearing's correct.
Here is how Hall - Trampoline looked on Network:
https://www.youtube.com/watch?v=NimNfOqx0OU
The music on that clip game me vibes of this mix of the balloon ident music...
https://youtu.be/cYythUj_Ag8
New idents:
I like 'em.
and I don't want to back down from that.
ConorM98 post_id=76324 time= user_id=983 Wrote:The lens effects don't last for long enough for my liking - certainly not on the trampoline one that just aired before A Question of Sport.
I think the problem with this ident maybe the same as the issue with Oneness - they commission an entire set of news safe idents, hence they're all quite boring and unremarkable.
DavidWhitfield post_id=76320 time= user_id=1016 Wrote:I have to be honest - I watched the ident and my thought process went thus:
"Ah, people skating. This is nice enough, I suppose. Oh, the much discussed 'lens' effect! Oh, it's... a woman lying down in a dingy room somewhere... can't quite tell what she's meant to be doing... and there's some people jumping around and dancing somewhere as well now... oh, and they've both gone again. Crikey, that was very brief... And now it's just the skaters again... still just skaters... oh, the programme's starting. ... So what were the lying woman and people jumping around for? ... What was the relevance of them appearing fleetingly over the footage of people in a skatepark...?! ... Ehhh?"
Maybe I'm just thick but... hmm.
It reminds of how European TV-style idents should look, very simple but have wonderful messages.
I think just to say “I don’t get it” when there has been a lot of discussion of how idents would have three versions of the same space is a bit closed-minded. It might not be immediately obvious from that first outing, but the idea is clearly there!
I think this is a vast improvement over what came before and the lens allows for many more versions of these idents in the future! Plus having a soundtrack again is wonderful
HTV Best post_id=76321 time= user_id=991 Wrote:DavidWhitfield post_id=76320 time= user_id=1016 Wrote:I have to be honest - I watched the ident and my thought process went thus:
"Ah, people skating. This is nice enough, I suppose. Oh, the much discussed 'lens' effect! Oh, it's... a woman lying down in a dingy room somewhere... can't quite tell what she's meant to be doing... and there's some people jumping around and dancing somewhere as well now... oh, and they've both gone again. Crikey, that was very brief... And now it's just the skaters again... still just skaters... oh, the programme's starting. ... So what were the lying woman and people jumping around for? ... What was the relevance of them appearing fleetingly over the footage of people in a skatepark...?! ... Ehhh?"
Maybe I'm just thick but... hmm.
My thoughts exactly, I don't get the connection.
Basically, each ident consists of a constant venue/setting- in this case, a warehouse. What we see through the lens is 3 different scenarios at the same place.
The lens animation looks rather flat and basic, not remotely as good as the more sophisticated diamond animation in the BBC HD idents, which more made more than ten years earlier. However at least now the blips make some kind of sense!
The way the action of the main scene within the circle becomes offset with its surrounding reminds me a lot of the BBC Four idents.
Honestly the idents aired so far remind me of both the Rhythm and Movement idents and the BBC HD idents.
I actually quite like them tbh.
DavidWhitfield post_id=76320 time= user_id=1016 Wrote:I have to be honest - I watched the ident and my thought process went thus:
"Ah, people skating. This is nice enough, I suppose. Oh, the much discussed 'lens' effect! Oh, it's... a woman lying down in a dingy room somewhere... can't quite tell what she's meant to be doing... and there's some people jumping around and dancing somewhere as well now... oh, and they've both gone again. Crikey, that was very brief... And now it's just the skaters again... still just skaters... oh, the programme's starting. ... So what were the lying woman and people jumping around for? ... What was the relevance of them appearing fleetingly over the footage of people in a skatepark...?! ... Ehhh?"
Maybe I'm just thick but... hmm.
Agreed. They remind me of the beautifully filmed but utterly nonsensical final BBC HD idents.
The one that sticks in my mind was the cat turning into the tiger. HD sharpens up an existing image, it doesn't turn it into different.
Remember when they introduced the people idents into the balloon era and many of us hated it because it took away from the symbol? It's all just people idents now. Yawn.
What are we going to call them?
I think it's a case of "you'll warm up to them over time" like it was with the BBC logo itself.
Personally, they're alright, though I wish the lens effect carried on a bit longer/more clearer to see.
Argyess post_id=76335 time= user_id=1397 Wrote:HTV Best post_id=76321 time= user_id=991 Wrote:DavidWhitfield post_id=76320 time= user_id=1016 Wrote:I have to be honest - I watched the ident and my thought process went thus:
"Ah, people skating. This is nice enough, I suppose. Oh, the much discussed 'lens' effect! Oh, it's... a woman lying down in a dingy room somewhere... can't quite tell what she's meant to be doing... and there's some people jumping around and dancing somewhere as well now... oh, and they've both gone again. Crikey, that was very brief... And now it's just the skaters again... still just skaters... oh, the programme's starting. ... So what were the lying woman and people jumping around for? ... What was the relevance of them appearing fleetingly over the footage of people in a skatepark...?! ... Ehhh?"
Maybe I'm just thick but... hmm.
My thoughts exactly, I don't get the connection.
Basically, each ident consists of a constant venue/setting- in this case, a warehouse. What we see through the lens is 3 different scenarios at the same place.
The problem with the skaters ident is that's not at all clear that the other scenarios are taking place in the same setting. In the second ident it was a lot more obvious. I think they should have launched with a different ident so that the concept was obvious from the start.
DavidWhitfield post_id=76320 time= user_id=1016 Wrote:I have to be honest - I watched the ident and my thought process went thus:
"Ah, people skating. This is nice enough, I suppose. Oh, the much discussed 'lens' effect! Oh, it's... a woman lying down in a dingy room somewhere... can't quite tell what she's meant to be doing... and there's some people jumping around and dancing somewhere as well now... oh, and they've both gone again. Crikey, that was very brief... And now it's just the skaters again... still just skaters... oh, the programme's starting. ... So what were the lying woman and people jumping around for? ... What was the relevance of them appearing fleetingly over the footage of people in a skatepark...?! ... Ehhh?"
Maybe I'm just thick but... hmm.
It's a railway arch. The idents show three things that happen in that location - skating, an art exhibition (or life drawing) and a rave style party
But there are three different versions, so one you see the skaters and the art and ravers in the wipe. Another it'll be the ravers with the art and skaters wiping across and the third is the art with the skaters and ravers.
I think they'll become more obvious once all 3 are seen, you can join the dots
Farmland festival - Would I Lie to You
Market hustle - Masterchef
Hall showtime - Have I got news for you
Warehouse rave - Not going out
Bench empty (news safe) - 10pm News
Sky night - Braveheart
You know what'd be an interesting ident idea?
Studio.
Every part of the lens reveals a programme in making, camera crew and all.