TV Live Forum

If everything leads to a more coherent BBC, I really can't see anything so strange looking about the upcoming BBC logo.

I would've made the text slightly bigger inside of these boxes , but probably they want to try something different , I don't know.

Let's not be too pessimistic

MatijaTelevizija post_id=28601 time= user_id=1795 Wrote:

MrBiggieSMLZ post_id=28435 time= user_id=1110 Wrote:To be fair, I think they should just do an official reveal a few weeks leading up to the rebrand on-air, for example during a junction prior to the BBC News at 6 (in the case of BBC One), and just unveil when the date of when the rebranding is taking place, in addition to revealing the new logos for BBCs One, Two, Three, Four, CBBC and CBeebies, as well as BBC iPlayer, BBC Sounds, BBC News and BBC Sport, and even the BBC Radio stations.

I honestly do not see CBBC and CBeebies having changes beyond the actual blocks part ?

Brekkie post_id=28593 time= user_id=976 Wrote:I'm not too worried about it working in the idents and presentation but it is the DOG and the avatars/icons where it'll likely be a problem and nowadays quite surprising it isn't designed with that in mind.

I swear , in the 1990s-2000s at least , their bugs had slightly different BBC blocks so they might do this

Cbeebies hasn't received substantial changes for years.. actually, never received them.

It'd be about time, while probably keeping the bugbies, which are iconic

Brekkie post_id=28609 time= user_id=976 Wrote:

JLav25 post_id=28607 time= user_id=739 Wrote:Just did a survey for Swagbucks that briefly showed the new BBC logo, as well as a few logos for services. If I'd realised straightaway what it was I would have got a screenshot but it was too quick for me and wouldn't let me go back

However, I briefly saw the BBC Two logo in the new font, which formed into one of the curve idents, so can we take that as confirmation the Curve idents are staying?

From what we know they'll just have an updated logo but keep the curves thankfully.

Obviously BBC1 needs a new look but even in it's downgraded status BBC4 could do with new idents and presentation as well. CBeebies can probably get away with just updating the blocks, whilst thinking about it the new look CBBC and BBC3 presentation from a few years back already has elements we've seen in the glimpses so far.

Yes, I think BBC Four's presentation has become rather disjointed in recent years, comprising of the 'four perspectives' idents, some of which date back 16 years, but also sometimes still using idents from the 'Born Digital' season which don't relate to the four perspectives idents other than having the logo in the centre - similarly the Friday night music and Saturday night drama idents. Whatever happens, the logo will need to change, and it will be strange to see BBC Four without the logo it's had since launch, which incredibly is nearly 20 years ago.

Assuming the new BBC Three gets the go-ahead, that will definitely be needing a new look too - I can't seeing them doing a big relaunch using presentation from six years earlier. Even CBBC's current look is over five years old, so it might well be an opportune time for a refresh.

The 1997 relaunch of the BBC's logo and presentation heralded the coming of a new era - that of both digital broadcasting and the online revolution. This time around, I'm guessing it's a case of the BBC getting their house in order as far as presentation is concerned, in time for their upcoming 100th anniversary next year.

Robert Williams post_id=28668 time= user_id=993 Wrote:

Brekkie post_id=28609 time= user_id=976 Wrote:

JLav25 post_id=28607 time= user_id=739 Wrote:Just did a survey for Swagbucks that briefly showed the new BBC logo, as well as a few logos for services. If I'd realised straightaway what it was I would have got a screenshot but it was too quick for me and wouldn't let me go back

However, I briefly saw the BBC Two logo in the new font, which formed into one of the curve idents, so can we take that as confirmation the Curve idents are staying?

From what we know they'll just have an updated logo but keep the curves thankfully.

Obviously BBC1 needs a new look but even in it's downgraded status BBC4 could do with new idents and presentation as well. CBeebies can probably get away with just updating the blocks, whilst thinking about it the new look CBBC and BBC3 presentation from a few years back already has elements we've seen in the glimpses so far.

Yes, I think BBC Four's presentation has become rather disjointed in recent years, comprising of the 'four perspectives' idents, some of which date back 16 years, but also sometimes still using idents from the 'Born Digital' season which don't relate to the four perspectives idents other than having the logo in the centre - similarly the Friday night music and Saturday night drama idents. Whatever happens, the logo will need to change, and it will be strange to see BBC Four without the logo it's had since launch, which incredibly is nearly 20 years ago.

Assuming the new BBC Three gets the go-ahead, that will definitely be needing a new look too - I can't seeing them doing a big relaunch using presentation from six years earlier. Even CBBC's current look is over five years old, so it might well be an opportune time for a refresh.

The 1997 relaunch of the BBC's logo and presentation heralded the coming of a new era - that of both digital broadcasting and the online revolution. This time around, I'm guessing it's a case of the BBC getting their house in order as far as presentation is concerned, in time for their upcoming 100th anniversary next year.

I agree. The 1997 corporate rebrand were also happened in time of its 75th anniversary celebration, where at the time, many 75th merchandise or promotion are still contained old BBC logo. I hope that a new logo and presentation will represent a new era of the corporation for the next 100 years despite receiving negative opinion.

Roger Darthwell post_id=28629 time= user_id=1160 Wrote:

madmusician post_id=28604 time= user_id=947 Wrote:

Mike post_id=28600 time= user_id=850 Wrote:The BBC had better get the chisel and hammer out to remove his sculptures then!

I don't think there are licensing fees for the logotype, given it's based on Gill Sans but is actually slightly redrawn.

I should have said ‘perceived barriers’, then! Perhaps it’s low down the list, but I do wonder if the ‘extra-curricular’ activities of Gill has some bearing on this decision. The statue on the building is slightly different.

And I wasn’t trying to suggest that the blocks logo had licensing costs associated with it. I’m still yet to be convinced by the suggestion that the master brand had to change as part of the switch to Reith, and I don’t much like the new logo, although I’m willing to be impressed by the implementation.

The intention of my post was to suggest to Mr Darthwell that Gill Sans Nova is neither here nor there when it comes to the BBC’s decision to produce their own in-house font.

I appreciate your suggestion, but if the ''extra-curricular'' activities of Eric Gill himself had any bearing on this decision, I would like to kindly point out that Gill's crimes were exposed back in 1989, when Fiona MacCarthy's biography of Gill was published, 8 full years before Gill Sans was adopted as the BBC's font. So if in 1997 the BBC and Lambie-Nairn had no problems adopting the font despite the appalling crimes of it's creator, then why remove it now because of that? As for the licensing costs of the logo itself, I would like to remind everybody that when BBC News was reithed back in 2019, the BBC assured that the iconic logo would be left unchanged, because they said that the logo itself is trademarked and any ''licensing font issues'' do not apply to it, they also said that the letters BBC inside of the logo were considered shapes rather than text, therefore it had no licensing issues. Also there is still one thing that I still don't understand about this ''saving money on font licensing'' thing, as I have already mentioned BBC News was already reithed back in 2019, with the BBC logo itself left unchanged, now they are using the same excuse for changing the logo itself, and here I have an important question. If the BBC still kept paying font licensing for the BBC logo, why did they wait TWO full years before deciding to reithise the logo itself? If font licensing was the problem, then why the BBC did not change it's logo back in 2019 alongside BBC News? Why doing it now? I mean for real, has the BBC really kept paying loads and loads of money for licensing only because of the BBC logo despite the reithisation 2 years ago? As I said many times before this makes no sense whatsoever! My sincere apologies if anyone was offended

I was not trying to suggest that the BBC were paying licensing fees for the logotype, I thought I’d made that clear in my second post! And I’m not in favour of the blocks changing (although, we all know that the BBC branding in general needs a bit of a 1997-style kick, and if this change achieves that then I’ll be impressed). I’m not even arguing that the BBC should have stopped using Gill Sans for either of the two reasons I outlined. That’s not the hill I’m willing to die on.

That being said, in response to your point about the publication of the book and all that, 2021 standards of behaviour are now different to 1997 standards of behaviour. But I will say no more on this subject as that’s a side point.

My actual point was to say to you that Gill Sans Nova is a complete red-herring. It does not solve any of the BBC’s problems, and when they decided that a font change was needed in 2017, it was never going to be a viable alternative to the development of their own font, not least because when it comes to graphic design, there is exceptionally little difference to the previous Gill Sans font. The strengths of the Gill Sans Nova font are the increased options when it comes to font weights and the improved spacing and other typographic features within the font file. It remains the same typeface

This is all that I am trying to say, and it’s a bit disheartening, frankly, that people would rather write lengthy replies about Eric Gill (although I appreciate I brought that up as a suggestion as to a minor reason why the BBC may have wanted to move away from Gill Sans) than engage with that point.

madmusician post_id=28693 time= user_id=947 Wrote:

Roger Darthwell post_id=28629 time= user_id=1160 Wrote:

madmusician post_id=28604 time= user_id=947 Wrote:I should have said ‘perceived barriers’, then! Perhaps it’s low down the list, but I do wonder if the ‘extra-curricular’ activities of Gill has some bearing on this decision. The statue on the building is slightly different.

And I wasn’t trying to suggest that the blocks logo had licensing costs associated with it. I’m still yet to be convinced by the suggestion that the master brand had to change as part of the switch to Reith, and I don’t much like the new logo, although I’m willing to be impressed by the implementation.

The intention of my post was to suggest to Mr Darthwell that Gill Sans Nova is neither here nor there when it comes to the BBC’s decision to produce their own in-house font.

I appreciate your suggestion, but if the ''extra-curricular'' activities of Eric Gill himself had any bearing on this decision, I would like to kindly point out that Gill's crimes were exposed back in 1989, when Fiona MacCarthy's biography of Gill was published, 8 full years before Gill Sans was adopted as the BBC's font. So if in 1997 the BBC and Lambie-Nairn had no problems adopting the font despite the appalling crimes of it's creator, then why remove it now because of that? As for the licensing costs of the logo itself, I would like to remind everybody that when BBC News was reithed back in 2019, the BBC assured that the iconic logo would be left unchanged, because they said that the logo itself is trademarked and any ''licensing font issues'' do not apply to it, they also said that the letters BBC inside of the logo were considered shapes rather than text, therefore it had no licensing issues. Also there is still one thing that I still don't understand about this ''saving money on font licensing'' thing, as I have already mentioned BBC News was already reithed back in 2019, with the BBC logo itself left unchanged, now they are using the same excuse for changing the logo itself, and here I have an important question. If the BBC still kept paying font licensing for the BBC logo, why did they wait TWO full years before deciding to reithise the logo itself? If font licensing was the problem, then why the BBC did not change it's logo back in 2019 alongside BBC News? Why doing it now? I mean for real, has the BBC really kept paying loads and loads of money for licensing only because of the BBC logo despite the reithisation 2 years ago? As I said many times before this makes no sense whatsoever! My sincere apologies if anyone was offended

I was not trying to suggest that the BBC were paying licensing fees for the logotype, I thought I’d made that clear in my second post! And I’m not in favour of the blocks changing (although, we all know that the BBC branding in general needs a bit of a 1997-style kick, and if this change achieves that then I’ll be impressed). I’m not even arguing that the BBC should have stopped using Gill Sans for either of the two reasons I outlined. That’s not the hill I’m willing to die on.

That being said, in response to your point about the publication of the book and all that, 2021 standards of behaviour are now different to 1997 standards of behaviour. But I will say no more on this subject as that’s a side point.

My actual point was to say to you that Gill Sans Nova is a complete red-herring. It does not solve any of the BBC’s problems, and when they decided that a font change was needed in 2017, it was never going to be a viable alternative to the development of their own font, not least because when it comes to graphic design, there is exceptionally little difference to the previous Gill Sans font. The strengths of the Gill Sans Nova font are the increased options when it comes to font weights and the improved spacing and other typographic features within the font file. It remains the same typeface

This is all that I am trying to say, and it’s a bit disheartening, frankly, that people would rather write lengthy replies about Eric Gill (although I appreciate I brought that up as a suggestion as to a minor reason why the BBC may have wanted to move away from Gill Sans) than engage with that point.

I'm sorry I was very disraught yesterday evening

Roger Darthwell post_id=28713 time= user_id=1160 Wrote:

madmusician post_id=28693 time= user_id=947 Wrote:

Roger Darthwell post_id=28629 time= user_id=1160 Wrote:I appreciate your suggestion, but if the ''extra-curricular'' activities of Eric Gill himself had any bearing on this decision, I would like to kindly point out that Gill's crimes were exposed back in 1989, when Fiona MacCarthy's biography of Gill was published, 8 full years before Gill Sans was adopted as the BBC's font. So if in 1997 the BBC and Lambie-Nairn had no problems adopting the font despite the appalling crimes of it's creator, then why remove it now because of that? As for the licensing costs of the logo itself, I would like to remind everybody that when BBC News was reithed back in 2019, the BBC assured that the iconic logo would be left unchanged, because they said that the logo itself is trademarked and any ''licensing font issues'' do not apply to it, they also said that the letters BBC inside of the logo were considered shapes rather than text, therefore it had no licensing issues. Also there is still one thing that I still don't understand about this ''saving money on font licensing'' thing, as I have already mentioned BBC News was already reithed back in 2019, with the BBC logo itself left unchanged, now they are using the same excuse for changing the logo itself, and here I have an important question. If the BBC still kept paying font licensing for the BBC logo, why did they wait TWO full years before deciding to reithise the logo itself? If font licensing was the problem, then why the BBC did not change it's logo back in 2019 alongside BBC News? Why doing it now? I mean for real, has the BBC really kept paying loads and loads of money for licensing only because of the BBC logo despite the reithisation 2 years ago? As I said many times before this makes no sense whatsoever! My sincere apologies if anyone was offended

I was not trying to suggest that the BBC were paying licensing fees for the logotype, I thought I’d made that clear in my second post! And I’m not in favour of the blocks changing (although, we all know that the BBC branding in general needs a bit of a 1997-style kick, and if this change achieves that then I’ll be impressed). I’m not even arguing that the BBC should have stopped using Gill Sans for either of the two reasons I outlined. That’s not the hill I’m willing to die on.

That being said, in response to your point about the publication of the book and all that, 2021 standards of behaviour are now different to 1997 standards of behaviour. But I will say no more on this subject as that’s a side point.

My actual point was to say to you that Gill Sans Nova is a complete red-herring. It does not solve any of the BBC’s problems, and when they decided that a font change was needed in 2017, it was never going to be a viable alternative to the development of their own font, not least because when it comes to graphic design, there is exceptionally little difference to the previous Gill Sans font. The strengths of the Gill Sans Nova font are the increased options when it comes to font weights and the improved spacing and other typographic features within the font file. It remains the same typeface

This is all that I am trying to say, and it’s a bit disheartening, frankly, that people would rather write lengthy replies about Eric Gill (although I appreciate I brought that up as a suggestion as to a minor reason why the BBC may have wanted to move away from Gill Sans) than engage with that point.

I'm sorry I was very disraught yesterday evening

I certainly wish you no ill-feeling and I do hope your circumstances are better now

If we could leave the activities of Mr Gill OUT of the discussion please, that would be great, thank you.

New logo showing on the BBC News beta app.

Here it is in both light and dark mode...

StevieB post_id=28779 time= user_id=874 Wrote:New logo showing on the BBC News beta app.

Oh wow, it actually is! With a nice little pull down to refresh 3 block animation too…

Not sure about the red on black in dark mode but otherwise looks pretty neat.

It still doesn’t look right but maybe with the rest of the pres it will grow on me

Looks perfectly fine to me. You get used to how things are. When a change is made to something you're very familiar with - such as the BBC logo - it's natural to have an initial knee-jerk anti-change reaction to it. Give it a while and this new logo will look as 'normal' to our eyes as the old one did.

I must admit the more you see it, the more you get used to it. The blocks are looking too closely spaced on the current logo now. In fact the logo makes more sense if viewed as 3 stripes which animate rather than static blocks.

It also has a collapsed form, reminiscent of the 3 colour 90s logo