TV Live Forum

Today, yet another ITV Ident has appeared. It is made by MAMIMU and Dr. Tara Swart. It's my favorite one so far!

I think that’s one of my favourites recently. I love the fact that a mixture of patterns and colours have been used so far, hopefully there are a wide range of these. I’m assuming that the metal logo has been made purposefully for this, not ripped off the side of a building

Yeah I agree this month's is really nice. Had a look on TVHome, not too sure on the 'behind the scenes' shots - I think it works better without them.

Also, slightly unrelated to the ident - before Martin and Roman's Weekend Best, why did the announcer have to say it was filmed earlier in the week?

Agreed - certainly one of the better ones. Videos here.

CameronYoung post_id=10047 time=1619866648 user_id=1509 Wrote:Yeah I agree this month's is really nice. Had a look on TVHome, not too sure on the 'behind the scenes' shots - I think it works better without them.

Also, slightly unrelated to the ident - before Martin and Roman's Weekend Best, why did the announcer have to say it was filmed earlier in the week?

Looking at the description, Catherine Tyldesley was on, star of hit drama Viewpoint which concluded last night, or didn’t as it turns out.

Someone must’ve had a lot of fun programming those lights

Also I just noticed the dot on the “I” is connected to the stem

Liking this month's set.
To be fair, I think most would be an improvement on those awful arms/hands in April, glad to see the back of those.

tomo359 post_id=10281 time=1619976170 user_id=1280 Wrote:Liking this month's set.
To be fair, I think most would be an improvement on those awful arms/hands in April, glad to see the back of those.

See this is where the monthly concept somewhat fails because although a bit creepy that was an excellent ident, but IMO not appropriate for every junction. If it was one ident in a mix of all the others it would sit quite nicely in the package.

I really do like the May idents. The concept is simple, yet so effective.

It doesn't really matter that the 'i' is connected together.

Likewise. We've seen an awful lot worse in distorting the logo in the past! These work well in my opinion.

I could see this concept being expanded with more animations/colours/patterns appearing or even imagery for specific programming (I’m think countryside views for Emmerdale, Jungle for I’m a Celebrity (or castle), etc.).

Looks like one of the 2019 ident sets (created by Rubbena Aurangzeb-Tariq) is back for today to promote Deaf Awareness Week.
[video]https://tvhome.uk/med/ITV%2BHD/2021-05-08/ITV%2BLunchtime%2BNews_ITV%2BHD_2021-05-08_12-35.mp4[/video]

Josh post_id=11459 time=1620477740 user_id=955 Wrote:Looks like one of the 2019 ident sets (created by Rubbena Aurangzeb-Tariq) is back for today to promote Deaf Awareness Week.
[video]https://tvhome.uk/med/ITV%2BHD/2021-05-08/ITV%2BLunchtime%2BNews_ITV%2BHD_2021-05-08_12-35.mp4[/video]

[mod]Please credit TV Home when posting videos from there on this forum. Many thanks.[/mod]

bilky asko post_id=10676 time=1620154481 user_id=973 Wrote:

Jamesypoo post_id=8352 time=1619019964 user_id=828 Wrote:

gottago post_id=8345 time=1619017032 user_id=900 Wrote:I distinctly remember doing some audio-based exam at school which was played on a cassette tape and as soon as it started I recognised the voice as being the nasally female Granada continuity announcer. I remember being very shocked that anyone did anything other than one job, I was still years away from knowing what a freelancer was!

I'm sure my GCSE mental maths test tape was read by Maggie Mash.

https://youtu.be/YJLzwmm9P0s

The legendary Maggie has been and still is for a long time the voice of HSBC when you dial up!

If you didn’t watch the Brit Awards, you may not have seen this trailer that aired straight afterwards:
https://youtu.be/_0azqm-kYok

I have added it into this thread because of the new ITV Hub logo used at the end. I’m unsure if this is a tweak to the branding or just for the trailer. Imo it does not look good.