TV Live Forum

There are logos slapped on footage though and logos slapped on footage. I think ITV had one of the more successful implementations of it with a recogniseable hook that linked it all together.

I quite liked the Alive with Colour idents myself - again a recogniseable hook and in this case a confident colour scheme which links everything together.

I like ITV Creates the best, because some logos are so colorful, and some might be dull, but a the same time I think they are great, especially Erin Taylor's logo, which is my favourite logo so far.

Honestly, I actually quite like how ITV has been doing with their ITV Creates idents as I found their previous idents to be meh.

I like the 1998-2006 logo the most, though it probably has to do with all the wasted potential it had

and yeah, the ITV creates stuff is pretty darn good too

lobster post_id=1156 time=1617143345 user_id=890 Wrote:I have a soft spot for the 1989 logo, but it’s way too serious and corporate.

That logo would've clashed with ITV2 - it needed to go when that channel's launch was being planned in 1998.

huh, i didn't know that

i always thought ITV's 1998 rebrand was just another attempt at unification

I'm happy to say that a new ITV Ident has come out! It was made by Jason Wilshers-Mills and Judith Hope.

https://www.itv.com/itvcreates/articles/...and-judith
The link to the artwork.

Here is the image of the artwork.

See the article and promotional video here:
https://www.itv.com/itvcreates/articles/...and-judith
https://www.youtube.com/watch?v=08FPUiru-Nc

Is it just me who finds that a little creepy?

Creepy but the most innovative for quite some time.

Nothing more intriguing then the ITV logo throwing finger guns
https://www.tvwhirl.co.uk/presentation/i...clip=53503

Josh post_id=1820 time=1617280385 user_id=955 Wrote:See the article and promotional video here:
https://www.itv.com/itvcreates/articles/...and-judith
https://www.youtube.com/watch?v=08FPUiru-Nc

I love how different the Ident is and how it is extenuates the curves of the logo into the arms, my problem is that as part of a set this would be perfect against a brightly lit coloured backdrop or in situ at a funfair, with playful music, as it is, the same dreary music let’s it down.