New Drama idents

[Robert Williams]

Just noticed today that the Drama channel has introduced new idents.  Nothing too exciting, but quite nicely filmed with slow motion effects - a step up from the previous set, I think, which had been in place since the channel launched in 2013.  There appears to be only four of them, however, which I would describe as two dark and two light.  I've only seen the two light idents used in the last five junctions - no doubt the darker idents are intended for harder-hitting shows later in the evening.

The idents can be seen at this link:

https://coffeeand.tv/work/idents-2/

According to that page, they launched on 23rd April.

[Scrotnig]

I like those!

And they are very appropriate for the channel.

[Stuart]

I like those very much, and I see in 3 of them they have used the same tactic as BBC One of incorporatiing the logo into the action with elements passing infront/behind it.

[dbl]

They were initially drip fed into the rotation, some old idents will make an appearance for now.

[Brekkie]

Are they using the war one now or holding that back for obvious reasons. Considering C4 had a warning about a 56 year old man re-enacting a war scene with traffic cones on Taskmaster last night I don't think a war based ident would be considered suitable by UKTV at the moment.

[dbl]

Restricted (for obvious reasons)

[Alx321]

Is it stock footage again like W?

[dbl]

They were full blown shoots...with casting and location scouting