New BBC channel logos in action (on air from Wed)

Gluben · 05-10-2021, 03:44 PM

Thistle post_id=45023 time= user_id=882 Wrote:All I can say is wait until relaunch day - I can assure you that things have changed since this video was produced. BBC One idents are live action, not the pink/red gradient seen in the leaked video.

Relaunch day itself is currently being discussed - could be 20th - could be 21st. We haven't got a date set in stone.

I imagine the red/pink one would be for serious news items if anything. Also, the globe looks more like a tennis ball to me, so perhaps we’re all jumping the gun a bit.

I do like the symmetry of the BBC logo in one part of the BBC2 Curve and the TWO in the other. The same with FO in one BBC4 square and UR in another. Time and care has definitely been taken on these.

iloveTV1 · 05-10-2021, 04:03 PM

I like the new iPlayer look, looks quite easy to navigate. Are there going to be new logos for the childrens channels or the radio?

**DeMarkay** · 05-10-2021, 04:05 PM

So…. I can finally stop teasing you all!

MrBiggieSMLZ · 05-10-2021, 04:07 PM

iloveTV1 post_id=45032 time= user_id=1057 Wrote:I like the new iPlayer look, looks quite easy to navigate. Are there going to be new logos for the childrens channels or the radio?

I was thinking the same thing, but I did see a glimpse of the symbols for some of the radio stations on the Sounds preview...

**DeMarkay** · 05-10-2021, 04:08 PM

MrBiggieSMLZ post_id=45034 time= user_id=1110 Wrote:
iloveTV1 post_id=45032 time= user_id=1057 Wrote:I like the new iPlayer look, looks quite easy to navigate. Are there going to be new logos for the childrens channels or the radio?
I was thinking the same thing, but I did see a glimpse of the symbols for some of the radio stations on the Sounds preview...

New logos for all of the stations.

channelbox · 05-10-2021, 04:08 PM

I saw 6Music referred to as just "Radio 6".

Lyric W. · 05-10-2021, 04:12 PM

I recall seeing a BBC CYMRU WALES logo in the video, and it resembled the 1997 logo system - the text was colored, though

I thought that was fun.

Jon · 05-10-2021, 04:17 PM

Surely the thread title should include ‘the Globe returns to BBC One’. I think it’s as close as they could get to brining it back, without it seeming odd.

Blubatt · 05-10-2021, 04:25 PM

Well, a lot to unpack from myself, but I echo a lot of the positive comments, and some of the negative comments on here. Having the screens divided into quadrants on the branding looks a heck of a lot better, and gives each channel a central pivot, in lieu of a defined symbol. The colour choices are nice, and having the logos manipulate in this way actually is excuted quite well. What I don't like is having the logo split up into different parts of the screen on the TV Channels. Is it something I'd get used to? Probably, but it just doesn't work for me now.

What we haven't seen is of great importance to me. No CBBC or Cbeebies, no BBC Three (probably because the channel won't be relaunched until next year), and no BBC News Channel. BBC News App, but no channel. That is going to be an interesting one, I think.

~~BBI45~~ · 05-10-2021, 04:30 PM

Sorry if this has been mentioned already, but do we have a rough idea of when we can see this on our screens?

Ittr · 05-10-2021, 04:31 PM

Blubatt post_id=45044 time= user_id=1559 Wrote:and no BBC News Channel. BBC News App, but no channel. That is going to be an interesting one, I think.

I think the fact that B is currently being refitted to relaunch in the Spring for the national bulletins would suggest that there is a lot on the way. I also think that due to the nature of the rebrand being over "12 months" as I think an insider said before, the priority is probably to relaunch the main channels (One, Two, Four, etc) first, before properly bringing everything else (e.g. BBC News) into line.

I can't echo the point enough that I really hope that BBC News gets a "back to the drawing board" revamp over the rollout period. 13 years of virtually the same (graphics/titles/visuals) and 8 years of the same general look feels far too long, and it is, compared to previous News branding.

Lynetwork · 05-10-2021, 04:33 PM

Jon post_id=45042 time= user_id=1050 Wrote:Surely the thread title should include ‘the Globe returns to BBC One’. I think it’s as close as they could get to brining it back, without it seeming odd.

...is it a globe? To me it just looks like overlapping circles that move and stay the same size. I might be wrong (and if so please correct me) but this evokes the globe just about as much as the Circles package did, in that they're both circular.

Shape discourse aside I hope One's warmer cranberry shade makes it on screen - the animation looks great and it's nice to see the channel in something other than straight-down-the-middle red. It's been time for the 2006 wordmark to go and the new one fits the bill decently.

I also like Two's brighter turquoise and I'm intrigued to see how the new elements play with the Curve idents. I just assumed that they'd do a 1997 and edit the new logo into the existing idents, but it seems like there's something else in the mix in the video.

Part of me is very excited to see CBeebies get some new branding, but the other part of me wants them to just keep everything the same on that one channel to tick us all off :lol:

Joe · 05-10-2021, 04:37 PM

This is so, so strong. And contemporary.

Roger Darthwell · 05-10-2021, 04:38 PM

Joe post_id=45050 time= user_id=1035 Wrote:This is so, so strong. And contemporary.

In what way?

BBCMeridian · 05-10-2021, 04:43 PM

Roger Darthwell post_id=45051 time= user_id=1160 Wrote:
Joe post_id=45050 time= user_id=1035 Wrote:This is so, so strong. And contemporary.
In what way?

It's refreshing and modern, much better than the logo that we currently have that is now outdated.

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