Personally I don't think Breakfast needs a ticker. When watching breakfast TV at home you don't tend to focus all your attention on the screen anyway, in the typical getting-ready-for-work/school/whatever routine.
I would also argue that news channels don't need the ticker on all day long but that argument is long lost...
ITV Region: ITV News Meridian
BBC Region: BBC South Today
CNN International dropped theirs a few years ago and is better without. They still use a red flipper for major breaking news sometimes though.
ITV Region: ITV News London
BBC Region: BBC London News
Definitely no to a ticker - just adds to the on-screen clutter. And I think the flipper that BBC News channel changed to a few years ago is actually more distracting - while you can eventually learn to ignore the constant movement at the bottom of the screen, something that only changes every few seconds has the effect of repeatedly drawing your attention back to the bottom of the screen.
So I think if they tried to add a ticker or flipper to Breakfast, with the much wider audience it gets compared to the small number of people that watch news channels, I'm quite sure there would be a lot of complaints.
ITV Region: ITV News Meridian
BBC Region: BBC South East Today
A compromise could be having the ticker present during Breakfast on the News Channel but not BBC One.
ITV Region: ITV News Meridian
BBC Region: BBC South Today
Yes, and now CNN US has an ugly black ticker. Thank goodness CNN International doesn’t have a flipper or ticker most of the time.
ITV Region: ---None Selected---
BBC Region: BBC Wales Today
I prefer the term ‘on screen information’ rather than ‘on screen clutter’ - the video aspect of the screen gives very little information most of the time - particularly on rolling news channels where it’s often just a short bit of video on loop.
Rather than less ‘clutter’ I’d personally have more! I’d have the ‘pull back’ (is that what it’s called, I’ve forgotten) pretty much a permanent feature.
It all needs using much more flexibly though. For example in the event of a breaking news story, but where not much is going on, carry on with other news in a box, but have bullet points/maps/video clips about the breaking story in another box.
I’m all about a very busy screen. There’s rarely a case when too much information is a bad thing.