New rules to protect ‘distinctively British’ public service broadcasting’

[technologist]

From my understanding 10 to 15 year ago the UK terrestrial broadcasters tried to do something similar via project kangaroo, the competition commission blocked the proposal, on competition grounds and no doubts pressure from sky etc...

If it had gone through then we wouldn't be talking about this now; rather than being a Netflix button on your remote there would be one for kangaroo and the broadcasters would have been in much of a better position. There may not have been talk of privatising channel 4 and also comparing the BBC to Netflix etc. But that is just speculation and we will leave that there due to forum rules. We are where we are due to past decisions made, whether for good or for bad ..

It was a very wide ranging and strange decision and it could be argued that Britbox is in breach of the ruling…..
The broadcasters tried very hard to shape the offer to what the CC wanted …but the CC was determined that in the British part of an international market they would have too much market power …..
https://assets.publishing.service.gov.uk.../05-09.pdf