COVID Booster PIF sting

[Orry Verducci]

Sky’s logo is a bit big, as big as all the others combined, couldn’t they have just gone with ‘Sky’

Sky Media sell ads for external clients (i.e non-Sky branded channels) as well as themselves. I'm assuming this ad is running across the ad inventory for all channels sold by Sky Media, and I imagine those not owned by Sky won't want to be branded as Sky, so using Sky Media's brand is the safe option.

More generally, do all non-terrestrial platforms have the additional feed necessary to replicate to Caldbeck/Selkirk split? Otherwise satellite & cable viewers in Border Scotland are being deprived of e.g. the correct local commercials and opt-out programmes such as Representing Border etc.

I believe it's a bit of a strange situation on Sky/Freesat at the moment, in which viewers on both sides of the border get the Border England version of ITV HD, and the Border Scotland version of ITV SD.

Sky switch HD channel swapping on/off depending on what side of the border you are on. So both areas get the correct region on channel 103, but English viewers have the HD channel there, whereas Scottish viewers see the SD service there, with Border England HD further down the guide.

[denton]

For viewers in Scotland:

Do viewers in the Border Scotland area get a version with the ITV logo but with the NHS Scotland logo at the bottom (which is a significantly different design from England's NHS logo)?

I doubt it. Viewers in Northern Ireland got the same version as England. For once this isn't an argument about whether it should be an ITV or UTV logo. We should have had an HSC logo at the bottom and an nidirect web address.

[MrUdagawa]

There's definitely something of the old Ready Brek ads about it.

[ElMarko]

Is there some thing about the BBC charter which stops them doing some things that could be considered a campaign? Like the ad targeted at the Asian community, where they didn't show it but promoted it on programmes through the day and Adil Ray did lots of interviews etc

Guess it depends if a PIF is a campaign or not, and if something becomes not a PIF depending on where in the actual break it is.