+- TV Live Forum (https://www.tvliveforum.com)
+-- Forum: TV Live Forum (https://www.tvliveforum.com/forumdisplay.php?fid=4)
+--- Forum: Presentation (https://www.tvliveforum.com/forumdisplay.php?fid=5)
+--- Thread: COVID Booster PIF sting (/showthread.php?tid=839)
Pages:
1
2
COVID Booster PIF sting - scottishtv - 02-12-2021
Not seen this before, but I noticed a multi-broadcaster branded little message preceding an NHS Booster Vaccination advert on Channel 4 this afternoon:
![[Image: 211202_itv_c4_c5_sky_covid_sting.jpg]](https://up.metropol247.co.uk/scottishtv/211202_itv_c4_c5_sky_covid_sting.jpg)
Sorry for the poor quality video - not at my usual computer:
https://up.metropol247.co.uk/scottishtv/211202_itv_c4_c5_sky_covid_sting.mp4
COVID Booster PIF sting - thegeek - 02-12-2021
It's nice that they're donating airtime for it - but does the viewer care they are? Is it not distracting from the core message a little?
COVID Booster PIF sting - Andrew - 02-12-2021
Sky’s logo is a bit big, as big as all the others combined, couldn’t they have just gone with ‘Sky’
COVID Booster PIF sting - AxiosBrit67 - 02-12-2021
scottishtv post_id=56582 time= user_id=1012 Wrote:Not seen this before, but I noticed a multi-broadcaster branded little message preceding an NHS Booster Vaccination advert on Channel 4 this afternoon:
Sorry for the poor quality video - not at my usual computer:
[video]https://up.metropol247.co.uk/scottishtv/211202_itv_c4_c5_sky_covid_sting.mp4[/video]
So nice to see an PIF Advert that necessary encourage people to get booster dose from NHS.
Wait. The Beeb has not involved in the PIF. I assume that the next time, they will include the BBC logo and shortened sky logo.
COVID Booster PIF sting - Brekkie - 02-12-2021
thegeek post_id=56590 time= user_id=1372 Wrote:It's nice that they're donating airtime for it - but does the viewer care they are? Is it not distracting from the core message a little?I don't see how an ad running on commercial channels advising people to get a booster is a distraction - surely the core message at the moment is to do just that.
Didn't they come together earlier in the pandemic for something similar too?
COVID Booster PIF sting - Josh - 02-12-2021
Brekkie post_id=56605 time= user_id=976 Wrote:Didn't they come together earlier in the pandemic for something similar too?Not sure if this is what you're referring to.
https://www.youtube.com/watch?v=Jta9kScuPuw
COVID Booster PIF sting - Neil Jones - 02-12-2021
Josh post_id=56607 time= user_id=955 Wrote:Brekkie post_id=56605 time= user_id=976 Wrote:Didn't they come together earlier in the pandemic for something similar too?Not sure if this is what you're referring to.
https://www.youtube.com/watch?v=Jta9kScuPuw
That and also the other PIF type "stings" that punctuated programme junctions primarily on the BBC. Commercial networks had the full blown treatment and you couldn't sit through any commercial break on any network without seeing a Covid related advert usually as the first one in the batch
COVID Booster PIF sting - thegeek - 02-12-2021
Brekkie post_id=56605 time= user_id=976 Wrote:I've got no problem with them encouraging people to get their jabs. It's the broadcasters' logos being front and centre that seems a bit unusual to me.thegeek post_id=56590 time= user_id=1372 Wrote:It's nice that they're donating airtime for it - but does the viewer care they are? Is it not distracting from the core message a little?I don't see how an ad running on commercial channels advising people to get a booster is a distraction - surely the core message at the moment is to do just that.
Didn't they come together earlier in the pandemic for something similar too?
COVID Booster PIF sting - scottishtv - 02-12-2021
thegeek post_id=56590 time= user_id=1372 Wrote:It's nice that they're donating airtime for it - but does the viewer care they are? Is it not distracting from the core message a little?Sorry if I wasn't clear, but a full NHS-branded PIF about the importance of getting both the flu and Covid boosters immediately followed that short sting. It was this one where people start glowing once they get their jabs:
[video]https://up.metropol247.co.uk/scottishtv/211202_nhs_boosters_ad.mp4[/video]
(Borrowed from Twitter)
COVID Booster PIF sting - thegeek - 02-12-2021
That does make a wee bit more sense!
COVID Booster PIF sting - CameronYoung - 02-12-2021
scottishtv post_id=56616 time= user_id=1012 Wrote:I wonder if they're making a new one then, because that's now out of date (every adult will be offered a booster now).thegeek post_id=56590 time= user_id=1372 Wrote:It's nice that they're donating airtime for it - but does the viewer care they are? Is it not distracting from the core message a little?Sorry if I wasn't clear, but a full NHS-branded PIF about the importance of getting both the flu and Covid boosters immediately followed that short sting. It was this one where people start glowing once they get their jabs:
[video]https://up.metropol247.co.uk/scottishtv/211202_nhs_boosters_ad.mp4[/video]
(Borrowed from Twitter)
COVID Booster PIF sting - Andrew Wood - 02-12-2021
For viewers in Scotland:
![[Image: ?m=stvnhdscot.jpg]](https://tig.gy/?m=stvnhdscot.jpg)
COVID Booster PIF sting - Josh - 02-12-2021
CameronYoung post_id=56626 time= user_id=1509 Wrote:Doubt it. The good thing about the nurse wearing a mask is that you can easily dub the audio over to change things.scottishtv post_id=56616 time= user_id=1012 Wrote:I wonder if they're making a new one then, because that's now out of date (every adult will be offered a booster now).thegeek post_id=56590 time= user_id=1372 Wrote:It's nice that they're donating airtime for it - but does the viewer care they are? Is it not distracting from the core message a little?Sorry if I wasn't clear, but a full NHS-branded PIF about the importance of getting both the flu and Covid boosters immediately followed that short sting. It was this one where people start glowing once they get their jabs:
[video]https://up.metropol247.co.uk/scottishtv/211202_nhs_boosters_ad.mp4[/video]
(Borrowed from Twitter)
COVID Booster PIF sting - scottishtv - 02-12-2021
CameronYoung post_id=56626 time= user_id=1509 Wrote:I wonder if they're making a new one then, because that's now out of date (every adult will be offered a booster now).The voiceover was already updated to "Over 40s" today and I'm sure it will be again.
COVID Booster PIF sting - Stanley Matravers - 02-12-2021
Andrew Wood post_id=56629 time= user_id=847 Wrote:For viewers in Scotland:
Do viewers in the Border Scotland area get a version with the ITV logo but with the NHS Scotland logo at the bottom (which is a significantly different design from England's NHS logo)? Or is the whole Border region stuck with the "English" version of these kinds of things?
More generally, do all non-terrestrial platforms have the additional feed necessary to replicate to Caldbeck/Selkirk split? Otherwise satellite & cable viewers in Border Scotland are being deprived of e.g. the correct local commercials and opt-out programmes such as Representing Border etc.