Launch BBC One North

[Inspector Sands]

That's not as was originally planned then, It was to have provided a core network service with regional changes of content and schedule to that, such as moving the Rugby League show into primetime, hence my suspicion of a soft launch with the proposed content changes appearing later.

We will introduce a tailored BBC One across Yorkshire, North West and North East England, with regional continuity and marketing campaigns that help audiences discover our most relevant programming and services.

Page 8 with Tailored being the key word

It doesn't say anything to do with seperate programming.

However the rugby is a good example of a programme that already goes out in the northern regions only. It will essentially be an opt out as it is now, I would have thought it will be promoted better now though

[Steve in Pudsey]

The rugby programme is an anomaly really, it's not really primetime BBC One material but they can't opt on BBC Two. But then that probably applies to most of the regional documentaries etc

[IanJRedman]

Was the Question Time trail before the news cut off for everyone or just BBC One North viewers?

http://twitter.com/cleanfeed_ttvr/status...4174888962

[Steve in Pudsey]

Are the northern regions listening to network talkback from London or from the playout suite for the north version for that junction?

[harshy]

Aah the north south expirement I know there’s a divide but we are not that different.

[Spencer]

Aah the north south expirement I know there’s a divide but we are not that different.

I think you’re right there. In broadcasting generally over the past couple of decades, the direction has very much been away from regional and local variations in programming and presentation, and towards centralised and national services, based on the premise that differences in viewing and listening tastes across the country aren’t significant enough to make spitting everything worthwhile.

So I wonder what it is the BBC knows about the differences in geographical tastes that the likes of ITV, Channel 5, Global and Bauer didn’t know when they decided local and regional splits weren’t worth doing.

[Steve in Pudsey]

That's the global doing Uber local ads on the online streams of their national radio stations?

[Spencer]

That's the global doing Uber local ads on the online streams of their national radio stations?

That makes sense if you want to advertise a double-glazing company in Milton Keynes which is only relevant to people in the local area, or if you’re promoting a chain of sofa stores based mainly in the North West. If you’re promoting Dr Who or Strictly, which are universally available across the country, I don’t see why it’d make that much of a difference to promote it more in the north than in the south or vice versa.

Beyond the Superleague Show, I’m interested to know which programmes are more or less relevant to viewers in either half of the country to the extent that they need promoting differently, and will have such a significant impact on viewing figures to make the effort of providing split continuity worthwhile.

[Inspector Sands]

That's the global doing Uber local ads on the online streams of their national radio stations?

That's the thing, programmes have gone less local, but the important bit - advertising has gone more localised. That's a result of it being possible now, whereas in the old days a broadcaster needed to produce multiple versions of their services to provide different adverts it can all be done automatically. Hence you can listen to a podcast from anywhere in the world and get adverts for something just down the road. 

That said Globals Alexa skill seems to always give me ads for Manchester so it's not that clever yet

[Steve in Pudsey]

Beyond the Superleague Show, I’m interested to know which programmes are more or less relevant to viewers in either half of the country to the extent that they need promoting differently, and will have such a significant impact on viewing figures to make the effort of providing split continuity worthwhile.

Fair question. But I think the extra effort is a bit of a red herring - could it not be seen as making better use of facilities and staff they have in place for resilience purposes?

[Robertclark125]

Could a future aim be, to swap programming about, so a programme, more relevant to the North, but originally scheduled for 22:40, be brought forward in the north, and the programme it replaced be shown later, at the time the South is seeing the programme brought forward in the north?

[BcastCornwall]

Could a future aim be, to swap programming about, so a programme, more relevant to the North, but originally scheduled for 22:40, be brought forward in the north, and the programme it replaced be shown later, at the time the South is seeing the programme brought forward in the north?

Tailoring the output then. (I still, despite comments in this thread, believe schedule differences are intended and will emerge between BBC ONE (London) and BBC ONE North)

[Andrew]

Even in the days of regional ITV you have to go back many decades to see proper tailored network schedules, the variations were generally just different regional programmes in the regional programme slots. They didn’t move the prime time dramas, entertainment and factual around

Besides that era where STV opted out of stuff such as Downton Abbey to show Taggart or whatever it was

Therefore besides maybe a very low key half hour factual I can’t see any more variations appearing than that.

[Larry the Loafer]

I can only assume it was around the late 70s/early 80s that regional schedules began to start synchronising on ITV, with my only point of reference being Bruce Forsyth literally making a song and dance about it when his Big Night first started.

[Humphrey Hacker]

He sounds warm and friendly to me which is what people want when they’re slumped in the chair at night after a busy day, liked the window opening.

Regard the rudeness I’ve noticed some of my posts have garnered some snide responses.

Don't worry, it wasn't directed at you, it was directed at BBCMeridian, but due to the reply cutoff, it only showed you.

Thanks for the clarification but I was referring to someone who took me to task over a post I made about Harry Gration (RIP)