BBC One: 2022 Idents

[AlfieMulcahy]

Is 'Lido' official BBC wording, or is it just TVLF phrasing?

I must admit - and I hope I'm not alone in this - I had to Google 'lido' to understand what it means.

Other than the gentleman who missed the boat at the start of the Boz Scaggs song, I'd never come across the word before.

Yeah, I think it's a southern term tbh. I've heard the term before but wasn't sure what it was, and by complete co-incidence a couple months back a Flog It repeat I saw had a section on them.

I always just called them a 'swimming pool' or 'public pool' (or just 'pool') - only difference I think is a lido is outside

A lido is bigger and a different shape to an outdoor pool iirc and is normally used as a single body of water. An outdoor pool can have lanes and other installments I believe.

[Andrew Wood]

No, an outdoor pool by itself isn't necessarily a lido, but a lido is normally a pool with adjoining facilities such as a cafe or snack bar. Think of a lido as a whole package, rather than one part of it.

Now, do you say lido or do you say lido?

[DavidWhitfield]

No, an outdoor pool by itself isn't necessarily a lido, but a lido is normally a pool with adjoining facilities such as a cafe or snack bar. Think of a lido as a whole package, rather than one part of it.

Now, do you say lido or do you say lido?

Definitely 'lido'. Only a fool would pronounce it 'lido'.

[cylon6]

Look out for...

OUTDOOR POOL - SWIM SQUAD
OUTDOOR POOL - PARTY
OUTDOOR POOL - CLOWNING AROUND

Oh we will Thistle! Thanks for the heads up! 

Will be interesting to see how they look.

[cylon6]

So we have some more info about the pool idents. They arrived on Thursday 14th April, are in the system and ready to go. Had another thought. BBC Creative mentioned 24 idents but it'll be much more when region specific idents are ready.

[Spencer]

Looks like the first Lido ident has debuted…

https://tvhome.co.uk/bbc-one/2022/04/20/2000

Not sure it has the same impact and creativity as some of the others - nothing passing in front of the logo for example, but maybe it’ll grow on me.

[Steve]

Looks like the first Lido ident has debuted…

https://tvhome.co.uk/bbc-one/2022/04/20/2000

Not sure it has the same impact and creativity as some of the others - nothing passing in front of the logo for example, but maybe it’ll grow on me.

The swimming goes in front of the ‘ONE’ towards the end of that clip

[JetixFann450]

Looks like the first Lido ident has debuted…

https://tvhome.co.uk/bbc-one/2022/04/20/2000

Not sure it has the same impact and creativity as some of the others - nothing passing in front of the logo for example, but maybe it’ll grow on me.

I think it will, given that we have a central symbol representing the channel. 

Also, that digital compression there morphing the BBC Three "hands" into the swimming pool, although accidental, looks incredibly fascinating.

[Andrew Wood]

All four nations' idents here:

https://theident.gallery/bbc1-2022.php#1650483086

[ConorM98]

All four nation's idents here:

https://theident.gallery/bbc1-2022.php#1650483086

I can see these either being used before sports programmes (maybe the Commonwealth Games unless they film special ones on location in Birmingham) or for the warmer months ahead, though a beach-themed set would be nice too.

[Brekkie]

Well that is so obviously much more Welsh/Scottish/Northern Irish/Regional English*.   

* Delete as applicable

[cylon6]

All four nation's idents here:

https://theident.gallery/bbc1-2022.php#1650483086

I can see these either being used before sports programmes (maybe the Commonwealth Games unless they film special ones on location in Birmingham) or for the warmer months ahead, though a beach-themed set would be nice too.

Well done The Ident Gallery for getting all the regions and thanks Andrew & Spencer for posting. I agree with Conor, this could be used for sport.

[ConorM98]

All four nation's idents here:

https://theident.gallery/bbc1-2022.php#1650483086

I can see these either being used before sports programmes (maybe the Commonwealth Games unless they film special ones on location in Birmingham) or for the warmer months ahead, though a beach-themed set would be nice too.

Well done The Ident Gallery for getting all the regions and thanks Andrew & Spencer for posting. I agree with Conor, this could be used for sport.

I'm wondering if the other two variations will be shown possibly tomorrow or during the rest of the month?

[Brekkie]

I'm not convinced this one works as well at all with the concept thanks to all the straight lines and a fairly bland pool location chosen. I was expecting more of the classic art deco lidos to feature which would have some of the curvature which is present in the other idents and works well with the gentle panning and the circle theme.

[thomalex]

Looks like the first Lido ident has debuted…

https://tvhome.co.uk/bbc-one/2022/04/20/2000

Not sure it has the same impact and creativity as some of the others - nothing passing in front of the logo for example, but maybe it’ll grow on me.

It's subtle but there is a splash of water that goes in front of the BBC blocks. I presume we'll also get a beach ball going in front of them on one of the other variations.

One thing I've noticed is the 3 variations were supposed to be Swim Squad, Party and Clowning Around. Looks through the lens however it seems one of these is actually Pool Empty unless someones clowning around in the background somewhere.