09-08-2021, 11:21 PM
Meridian MR post_id=33062 time= user_id=1002 Wrote:For ITV on satellite these days, their decisions will be more to do with advertising, rather than them just wanting to match their rival’s news regions, which are editorially more rigid.
When selling advertising, they will say that a region reaches a certain amount of viewers and charge varying prices depending on the region size and which towns will be reached, etc.
For example: Advertising-wise, it makes business sense to allocate well-off swathes of Surrey, Essex, Herts, etc, to ITV London (regardless of whether these areas are thoroughly covered on the London region’s news or not). From the ITV website (link below): “ITV London offers brands the unique opportunity to target affluent Londoners around the nation’s favourite shows”.
Mansfield and Newark in Nottinghamshire are in the East Midlands, geographically and politically. However, the decision of ITV allocating Yorkshire East to those areas on satellite is presumably beneficial to them as a business and to advertisers.
https://www.itvmedia.co.uk/advertising-o.../yorkshire
https://www.itvmedia.co.uk/advertising-o...ing/london
It's clear ITV's advertising regions don't match the editorial areas of the regional news bulletins. Anglia covers Luton, Stevenage and Southend for news, but for advertising, they're in the London region. Luton and Southend even have Anglia relays!
While ITV News London's news area is considerably smaller than the advertising and coverage area.
I was watching a 1980 edition of Thames News on YouTube last week when they used to cover most of Kent from Bluebell Hill before it was moved into the South/South East region and was there any news or weather for Kent? No.
