Oh my god I almost forgot, 6 days ago was the anniversary of this ident package:
https://youtu.be/teUcT7j1lhU
How do you think it holds up?
"HA HA HA! Cookies on dowels."
Personally I think it’s an awful campaign that thinks it’s smarter than it actually is. I can’t really see there being much of an audience crossover between their high-end dramas and ITVBe reality shows. It does nothing to make me want to use the Hub but maybe it’s not aimed at me.
They’re nicely shot though!
ITV Region: ITV News Tyne Tees
BBC Region: BBC Look North (NE)
I simply don't understand it - I don't think it's a good sign if you watch an advert and are left confused as to what you've just watched. I agree they are well produced, but what is it advertising? Drama, Reality, both, or The Hub in general?
Do other regions now get an announcement with named presenters every night at 6pm?
Until recently in the Calendar region it was only the main A team who got name checked, and any other combination including the regular Friday B team just received a generic announcement
But now all kinds of different combinations have an announcement by the network announcer
ITV Region: ITV News London
BBC Region: BBC London News
ITV London didn't namecheck either Ronke Phillips or Geraint Vincent this week but they have done for Duncan Golestani when he's been on.
A programme menu for Saturday night before tonight's first Corrie- that's a very rare sight in this day and age.