29-07-2022, 10:49 AM
Re Sky (and Virgin), the following was part of the release yesterday:
Quote:In terms of streaming, viewing on our own services and Amazon was up 21% with a strong schedule of drama, sport and entertainment, including the success of Love Island. This was offset by over 20% declines in viewing on other streaming services such as Sky and Virgin, where we have taken the strategic decision to reduce the availability of pre-transmission drama drops and box sets, where we cannot serve and monetise dynamic advertising. Following the launch of ITVX, our app we will be embedded in these platforms enabling full monetisation of this type of viewing. In total, streaming hours were up 6%.