ITV Launch ITVX to replace ITVHub

[Mateus Honrado]

Do you think that’s because a “catch up” service is exactly what’ll be offered now via Sky or Amazon etc?

The actual ITVX stuff, as in BritBox integration, shows available months ahead of linear airing & content like CBS will only be via the official apps or website.

Amazon have Britbox as a channel as well, so they'd either have to integrate Britbox into a new ITVX channel or axe it in November.

I think the former option is more likely than the latter IMO.