25-07-2022, 05:24 AM
(24-07-2022, 11:01 PM)Brekkie Wrote: Well OFCOM rules are irrelevant to the situation here of Trigger Point airing in the US. Indeed I'm not sure how advertising rules apply to streaming services on both sides of the Atlantic - here they do seem to basically follow the TV pattern of three and a half minutes maximum and only split shows in the way they're split for broadcast. From what I've read in the US the catch up services generally have a lighter ad load than broadcast, although catch up is a bit more complex there.
As for Trigger Point - I gave up after the first episode so can't remember much about it's style but did the "countdown" screens used in the promos feature prominently in the episodes as a way of dividing scenes, which maybe where the cuts to ads are here. Also possible Peacock are experimenting with more frequent ads but shorter ad breaks, but every 4-5 minutes would clearly be very frustrating, even if it was just one or two ads per break.
As for the theoretical ITV Eurovision question. Firstly Eurovision wouldn't permit that anyway but if they did I'm not so sure the flexibility enables longer ad breaks - generally it is to permit shorter more frequent ad breaks such as one minute breaks between sets in tennis, rounds in boxing or overs in cricket. I think the maximum ad break length and maximum of 12 minutes of ads per hour applies in all circumstances, but in situations (usually breaking news rather than pre-planned events) where less ads may be aired than normal there can be an agreement to transfer that airtime to another day.
Maybe I will try looking at it on ITV using a VPN. The title cards could also seemed to separate different scenes.
<t>Never let anyone treat you like a VO/SOT. You are a PKG.</t>