Eurosport and BT Sport to join together

[Rdd]

If you look at the detail of the deal, the JV seems to be just a stepping stone to BT getting out completely in the long run. It would seem unlikely then it will be a BT-owned brand they adopt. I think it will be a new brand, one we haven’t heard of yet, but hopefully one that doesn’t involve half a dozen syllables to pronounce.