18-07-2022, 01:28 PM
(This post was last modified: 18-07-2022, 01:31 PM by AxiosBrit67.)
(18-07-2022, 12:26 PM)VMPhil Wrote: I'm fully aware of this, but most corporate branding these days is unified as much as possible - the BBC were very much the exception to this especially if you look at the other broadcasters around. I don't think so far what they've done is perfect but it's a step in the right direction, and I fully appreciate they are unlikely to go full 1997 uniform.
That's partly because CBBC and CBeebies need to maintain their recognized branding. I believe newly-renamed CBBC (as a block, not a channel) try to adopt corporate BBC branding using Gill Sans designed by MLN, the result was horrible for children and teen audiences despite it were the first step towards a single BBC branding for all services at the time.
The new BBC TV branding (sans CBBC and CBeebies) and local radio branding looks unified when it comes to print (monochrome) version of the logo, also for BBC national radio stations, which use circle combined with a number for respective radio station logos.