15-07-2022, 10:06 PM
There's really no strong answer to the question of what the future Discovery sports venture will be called, I think, at least based on some of the recent approaches to it by what is now Warner Bros. Discovery in other markets:
- The Indian version of Eurosport originally launched under the name DSport in 2017, using an alteration of the Eurosport logo (at the time, it was a partnership between Discovery and local broadcaster). Following a dispute, Discovery wrested full control of the channel in 2020 and the other broadcaster launched their own sports channel.
![[Image: DSPORT_Logo_2017.jpg]](https://upload.wikimedia.org/wikipedia/en/0/02/DSPORT_Logo_2017.jpg)
- Upon what was then WarnerMedia acquiring the rights to half of the games of the top flight of Argentine soccer, they launched TNT Sports as a channel to air the games. Following their acquisition of Chile's CDF (formerly Canal del Fútbol) in 2021, the TNT Sports brand expanded there, as well as in Brazil, as the branding for sports coverage on their entertainment channels TNT and Space (Turner previously owned the Esporte Interativo channels from 2015 until closing them in 2018). Below is that brand's logo as of the pan-continental standardization in 2021 (good lord that typography mangling):
![[Image: 640px-TNT_Sports_2021_logo.svg.png]](https://upload.wikimedia.org/wikipedia/commons/thumb/d/d3/TNT_Sports_2021_logo.svg/640px-TNT_Sports_2021_logo.svg.png)
Discovery lacks much in the way of non-Eurosport sports rights in much of the rest of the world (aside from what they have on Denmark's Canal 9 and the Swedish streaming operation, Discovery+ Sport), and on the ex-WarnerMedia side, what sports coverage they have on their US channels is branded as "[league] on [channel]", as is the norm here.
If I were to take a guess at it, maybe they'd go with DSport again; if they did, I think it's up in the air as to whether or not they'd change the logo to differentiate it from Eurosport.
- The Indian version of Eurosport originally launched under the name DSport in 2017, using an alteration of the Eurosport logo (at the time, it was a partnership between Discovery and local broadcaster). Following a dispute, Discovery wrested full control of the channel in 2020 and the other broadcaster launched their own sports channel.
- Upon what was then WarnerMedia acquiring the rights to half of the games of the top flight of Argentine soccer, they launched TNT Sports as a channel to air the games. Following their acquisition of Chile's CDF (formerly Canal del Fútbol) in 2021, the TNT Sports brand expanded there, as well as in Brazil, as the branding for sports coverage on their entertainment channels TNT and Space (Turner previously owned the Esporte Interativo channels from 2015 until closing them in 2018). Below is that brand's logo as of the pan-continental standardization in 2021 (good lord that typography mangling):
Discovery lacks much in the way of non-Eurosport sports rights in much of the rest of the world (aside from what they have on Denmark's Canal 9 and the Swedish streaming operation, Discovery+ Sport), and on the ex-WarnerMedia side, what sports coverage they have on their US channels is branded as "[league] on [channel]", as is the norm here.
If I were to take a guess at it, maybe they'd go with DSport again; if they did, I think it's up in the air as to whether or not they'd change the logo to differentiate it from Eurosport.