Sky Portfolio Changes

[Kunst]

Popping this here, not worth a separate thread.

Has anyone noticed a significant drop in third party advertising across the Sky Channels portfolio and a consequential increase in own promos since mid October.

Can't say I've been watching much this year, but in previous years I've noticed a dip in 3rd party ads around October and then an increase in the latter half of November. Presumably companies reduce their ad spend now in order to be able to spend more closer to Christmas?

I've also noticed that, and it seems to me a their new policy: showing slightly less advertising than permitted, and more of their own promos.

In some cases timing is so constrained within a clock hour (especially when a content is long 44-45 mins long), they prefer probably to give priority to their own products