ITV regions debate

[NancerOnTheLIVEForum]

Hi all,

Just now me and a friend had an argument over whether the separate regional ITV brands would work today over a single unified ITV channel. (STV withstanding) My friend said he preferred the regional brands, comparing them to PBS. So I'm curious to hear your opinions on it. Would the regions have worked today or was the unification necessary?

Thanks for reading!