Good Morning Britain

[natashajacobs]

There can also be an issue of perception when you're seen by viewers to have moved for a bigger pay cheque.

When Adrian Chiles and Christine Lampard presented The One Show, they were seen as presenters who'd worked their way up from regional / daytime TV to the show. 

The very public negotiations between BBC & ITV and Christine after Adrian Chiles left did change perceptions and Christine's career never really recovered.

Not convinced the public nature of negotiations had anything to do with her career flopping. I think it’s more that she is not that versatile as a presenter imo. People like Adrian Chiles seem to adapt more easily to different formats and can reinvent themselves quite easily. She was only really known for the One Show, and that doesn’t require you to be the most inspiring or talented presenter. The difference to other daytime presenters is they are either legends of the game (like Lorraine), people aspire to be them (like Holly), or they are just genuinely talented at what they do