TVB J2, Hong Kong, 20/6/2022. Accompanied by a wide array of new shows, the youth-oriented channel underwent a rebrand, dropping the decade-old wordmark and playing down the TVB connections.
The ident (15s version; there're also 10s and 5s variants):
https://youtu.be/P19_dCF26N0
Holding junction for self-made programmes, with Cantonese continuity announcement. This makes J2 the only TVB channel that does so, after Jade axed it in 2021.
https://youtu.be/VzwH7J7zJtg
Junction for imports follows a template, which is also usd on holding slides like bilingual broadcasting, indirect advertising, Parental Guidance and closedown.
https://youtu.be/l7nkY_VM7hw
Also includes a new DOG that transforms from DTT channel number, full-coloured logo to a white one:
https://youtu.be/2c3OA1oT6BU
[Edit: DOG in full colour a day after the rebrand.]
Promo endboard for imports (32s in) and bumper (akin to TVB's 2005 look with the multi-layered symbol). Self-made shows have their own trailers with the new logo.
https://youtu.be/PsvlnoI9B6A
Promo for a film, whose layout is more angular than the rest:
https://youtu.be/aCV3M1MXBX4
The ident (15s version; there're also 10s and 5s variants):
https://youtu.be/P19_dCF26N0
Holding junction for self-made programmes, with Cantonese continuity announcement. This makes J2 the only TVB channel that does so, after Jade axed it in 2021.
https://youtu.be/VzwH7J7zJtg
Junction for imports follows a template, which is also usd on holding slides like bilingual broadcasting, indirect advertising, Parental Guidance and closedown.
https://youtu.be/l7nkY_VM7hw
Also includes a new DOG that transforms from DTT channel number, full-coloured logo to a white one:
https://youtu.be/2c3OA1oT6BU
[Edit: DOG in full colour a day after the rebrand.]
Promo endboard for imports (32s in) and bumper (akin to TVB's 2005 look with the multi-layered symbol). Self-made shows have their own trailers with the new logo.
https://youtu.be/PsvlnoI9B6A
Promo for a film, whose layout is more angular than the rest:
https://youtu.be/aCV3M1MXBX4
Now on TVTalk, Pres Café and DeviantArt. Goodbye to all that, TVLF.