ITV Programming Thread

[natashajacobs]

I’ve noticed Vick Hope’s breakfast show is tomorrow morning. What happened to big Zhu’s show?

Started last week, I think? But yes, these shows seem to follow the same basic format & just change up the presenter. 

Is there a quota reason why they keep trying different things, or are they still trying to strike gold?

It’s the quota for independent productions for the breakfast licence. Interesting how Vick seemed to get the best guests (imo) the past 2 weeks and Kate Garraway not so much. Wonder if Vick’s contact book will help them to book better guests

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It's held up well against Strictly before and actually complements it quite nicely being a younger, male skewing show.

Worth noting the Limitless Win contestant call ends at the end of August which somewhat suggests that won't return till the New Year, probably in the same slot.  1% Club applications close the beginning of July though so wouldn't be surprised if that made a swift return in the autumn.

Guess the scheduling will somewhat depend on advertiser interest in the co-Strictly slots and somewhat depend on what is in the can. Strictly is a juggernaut and advertisers will be cautious that other shows generally attract low share when it is on.