4Music to become E4 Extra

[Brekkie]

That's an early reveal. Very nice and very on brand though a shame the logo isn't as integrated in all of them as it is in the last. C4, More4 and arguably 4Seven really all need fresh idents too.

I think launching this as an E4 spin off is the smart way to consolidate the brand. It would be tricky to launch another sub-brand now so building on E4 for what is a rebrand of a channel full of E4-esque programmes seems the smart thing to do and even if it pulls content from E4 itself (which again seems stuck with Gogglebox and Naked Attraction repeats in primetime most nights) it will help strengthen the E4 brand too and ultimately give it a greater presence on E4 too.