4Music to become E4 Extra

[Kunst]

Box Hits rebranding as E4 Extra then the programming 'moving' from 4Music to it (leaving 4Music as music only) would make more sense from a viewer perspective.

Technically easier to do it as the article says though.

You've got to explain viewers that 4Music content isn't moving, though, so I find it better to do it as they've done it.

Hopefully, E4 Extra won't be the beginning of even more shows from E4, mostly in the morning and afternoon, where current 4Music is much more original (as a kind of "Retro E4")

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E4 Extra though gives them the flexibility to fill it with Gogglebox and Naked Attraction repeats down the line.  Bit concerned they justify it to allow E4 to concentrate on "dating and reality" - would hope new comedy remains on the channel and E4 Extra is mainly used for repeats.

Personally I'd have liked to have seen a "4Decades" type channel exlpoiting the C4 archives, but longer term this probably makes more sense.

It's a flexible concept indeed, and I can see now 4Seven possibly rebranding to C4 Extra (?).

That's like 4Seven, for E4, except hopefully E4 Extra will keep much of its uniqueness outside of the primetime.

4Decades wouldn't been quite good too, but they need to find a way to squeeze some modern shows there, as well.
It's just not a profitable channel as it could've been in the past