11-06-2022, 01:46 PM
(11-06-2022, 01:37 PM)Brekkie Wrote: I think it's an admission that BritBox has failed to break through so it's now a case of finding another way to deliver that catalogue of content to the public. ITV basically after the best of both worlds.
I do agree with this statement because I don't know anyone who regularly uses BritBox. But the ITV statements all say that BritBox has beaten all subscriber targets they set!?
I can imagine down the line it'll be withdrawn as a standalone service and the bits that ITV can keep rights to will be folded into ITVX.