11-06-2022, 01:09 PM
(This post was last modified: 11-06-2022, 01:09 PM by London Lite.)
I really don't think it's just a rebadged ITV Hub, there's content on Britbox which is 1080p such as the remastered Carry On films and Spitting Image which would lose out if it was downscaled to SD. I believe ITVX will be 1080p at launch to accommodate Britbox and the new acquisitions for ITVX.