05-06-2022, 08:47 PM
As somebody who grew up at a time when Sky and ITV were rivals when it came to football rights (remember ITV Digital/ITV Sport channel? Maybe not...) was very strange to see ITV carry full Sky Sports branding, presentation and promos on their main channel.
Emblematic of how sports rights are a moveable feast now compared to when it was very tribal between the broadcasters - summed up when ITV took Match of the Day and Des Lynam from the BBC. Nowadays here they are sharing major rights and talent.
Emblematic of how sports rights are a moveable feast now compared to when it was very tribal between the broadcasters - summed up when ITV took Match of the Day and Des Lynam from the BBC. Nowadays here they are sharing major rights and talent.