Launch TalkTV

[Inspector Sands]

To be fair it’s just a simulcast of Talk Radio for 21 hours a day. Apart from Piers Morgan’s salary, it can’t be that costly to run?

No TV channel is ever cheap.  The low end is still in the millions of pounds.  Let's be honest, Piers studio and show, probably take up at least half the budget overall.  Everything else is the rest.  You can tell that the simulcast part has had almost no money spent on it.

Just the carriage itself - getting it onto DTT, satellite and cable is probably the biggest cost. 

Piers is being paid a lot of money by News UK but not just for his programme. I'd have thought that would also pay for the production of the programme itself as its his production company, that includes hire of the studio (it's Timeline studios in Ealing). 

The radio simulcast did mostly exist prior to the TV channel launching and the setup at the baby shard was only a couple of years old. The only money spent would be on providing things like split ad breaks and news