Pre-Launch BBC News: Studio B Refit
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I accept your points made, yes The Awakening has been around since forever, but the BBC did often replace the themes once in a while.

The music is obviously a touchy subject as you have brought up its frequency on people supporting it or the complete opposite. 

You can only do so many changes before people expect something else. It's had a good run, but as News gets revamped over the next few years, it may be worth changing things up more.

Either way as long as the titles get replaced and the overall graphics it should at least be some improvement. They have been in use since 2008 after all, should have been replaced when they went to NBH.

Surely we can get something different going on at this point? That's all people are trying to ask for. Better than the sloppy changes made in April anyway.
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News music is some of the most iconic music on TV. In Britain alone we have the BBC, ITV, Channel 4, & SKY who have all used versions of the same music for 20 years or more. Across the world, ARD's Tagesschau has had the same music since the 1950s. News programmes are often on multiple times a day, or even on all day in the case of rolling news channels. Why keep changing a theme tune that instantly tells viewers what channel they're watching? It just loses recognisability. 

Onto the titles, it's extremely impressive that Lambie-Nairn were able to create these titles all the way back in 2008 and they still look perfectly fine today. Compare these to other titles from 2008 and you'll see just how dated some now look. There is no need for the BBC to rebrand its news output so often. It is expensive to do and with the BBC on such a tight budget it makes much more sense to put this money in to more necessary things i.e programme making.


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