(11-05-2022, 04:05 PM)Roger Darthwell Wrote:(11-05-2022, 02:15 PM)Yurii1256 Wrote: On the same day, when Lithuanian public broadcaster LRT launched its rebranding, another public broadcaster from Ukraine Suspilne started the presentation of its new logo during the first ad break on the Eurovision Song Contest (broadcasted on UA: Kultura, because its flagship channel broadcasts Yedyni novyny). Comparing two versions, current and new, I made some inferences. Firstly colour of the semi-circle, which is stylised to Cyrillic letter s is more vibrant, moreover, regional channels are got a blue colour and lose identification colours. Secondly, was changes its font, to replace the Akrobat appeared Inerta, made by a Ukrainian designer Andrii Konstiantynov, which made Cyntho Next typeface and specially modified for STB rebranding in 2020, and Inerta is used on the sister of STB Novyi kanal since 2021. The thirdly is totally removing UA: branding from 2015, and we don't know, if UA: Pershyi will be rebranded as Suspilne TV or will continue to be used the branding of channel 1, as not ashamed by its not fine history and associations with UT-1 and Pershyi Natsionalnyi. Also was tested lower thirds titles during Yedyni novyny telethon and transitions between video materials.
I will remind you that the rebranding of UA: PBC started in 2019, and from this time all channels haven't changed their logo.
https://youtu.be/6gUbcrDj4L0
What do you mean by ''not ashamed by its not fine history and associations with UT-1 and Pershyi Natsionalnyi'' Could you please explain why it doesn't have a fine history? I am very curious
Because before public broadcasting, until 2015, NTKU was been state-owned television. And on UT-1 and then on Pershyi natsionalnyi broadcasted the worst programmes in the world, which no one watched. The situation is being corrected by various broadcasts of biathlon and the same Eurovision It was the kind of party television that served Kravchuk, Kuchma, Yuschenko, Yanukovych and Poroshenko (for 1 year). On this channel was broadcasted AntiMaidan organised by the Party of Regions of Yanukovych. It was possible to create Public broadcasting in the 1990s but assured that the broadcaster has this status on documents, defacto it was been state-owned party television which doesn't have any values.