On the same day, when Lithuanian public broadcaster LRT launched its rebranding, another public broadcaster from Ukraine Suspilne started the presentation of its new logo during the first ad break on the Eurovision Song Contest (broadcasted on UA: Kultura, because its flagship channel broadcasts Yedyni novyny). Comparing two versions, current and new, I made some inferences. Firstly colour of the semi-circle, which is stylised to Cyrillic letter S is more vibrant, moreover, regional channels are got a blue colour and lose identification colours. Secondly, was changes its font, to replace the Akrobat appeared Inerta, made by a Ukrainian designer Andrii Konstiantynov, which made Cyntho Next typeface and specially modified for STB rebranding in 2020, and Inerta is used on the sister of STB Novyi kanal since 2021. The thirdly is totally removing UA: branding from 2015, and we don't know, if UA: Pershyi will be rebranded as Suspilne TV or will continue to be used the branding of channel 1, as not ashamed by its not fine history and associations with UT-1 and Pershyi Natsionalnyi. Also was tested lower thirds titles during Yedyni novyny telethon and transitions between video materials.
I will remind you that the rebranding of UA: PBC started in 2019, and from this time all channels haven't changed their logo.
https://www.youtube.com/watch?v=gBVPuDRgu3s
I will remind you that the rebranding of UA: PBC started in 2019, and from this time all channels haven't changed their logo.
https://www.youtube.com/watch?v=gBVPuDRgu3s