09-05-2022, 12:02 PM
(08-05-2022, 10:58 AM)Joe Wrote: Completely accept your opinion, but I don't agree with you – I've loved almost everything I've seen of the latest branding.
I'd disagree as well. Reith is definitely not clunky. Reith is quite elegant as well. There was a multitude of reasons why the BBC chose to develop their own font. One is cost-saving, another is finding the right balance between lifestyle, elegant, and importance, and putting it in a visual sense. It's hard to find something to like about one font... if there's EVERYTHING you liked about a previous one. Gill indeed was ahead of its time, and this font was chosen to replace Gill because... it's what it is- inspired by Gill. So the font should also be elegant and ahead of its time. I do indeed feel that Reith is the perfect successor to Gill because it is timeless, as well as, most importantly, EXPANSIVE. The serif variant of Reith would make perfect use for more serious endeavors. Combined with the recent rebrand, and I could pretty much see why I like Reith, and to those who didn't, we should give it some time to expand.
<t>Here is the British Broadcasting Corporation with the Nine o’clock News. <br/>
1988 theme plays, but the melody at the end is the Tagesschau theme.</t>
1988 theme plays, but the melody at the end is the Tagesschau theme.</t>