BBC (Miscellaneous): 2021 Rebrand

[Brekkie]

BBC Breakfast updated their twitter - featuring a massive logo in the banner.

https://twitter.com/BBCBreakfast

I genuinely want to like the new branding, and I think it looks pretty decent on the TV channels’ presentation, but the more I see it elsewhere, the more I think it looks cheap, garish, unsophisticated and basic - especially when it’s just the logo, text and a solid, plain, coloured background. A lot of it has an air of ‘my first mock’ (one star) about it.

To be fair so did the one it replaced - it looked so simple and underdesigned compared to the familiar slanted logo of the 90s.

What really is holding this one back though is how now seven months the old logo is still fighting it for attention.  This is why not rebranding all of the core public facing elements on one relaunch day is such a mistake.