(04-05-2022, 07:41 PM)Brekkie Wrote: Presumably ITV will be looking to renew that TVC deal if they haven't done so already - wasn't it initially supposed to be for 5 years?Hi Brekkie, their original deal was for five years, running from spring 2018 until spring 2023, however when they announced in late 2018 that they had abandoned their plans to return to their South Bank site, and they will remain at Television Centre, it was said that the five year deal was changed, to a simple ongoing contract after the five year deal. So most likely renewed on a yearly basis.
When they moved to Television Centre, there was a little bit of an outcry over their use of Studio TC3. Using TC2 was fine, as that size of studio was never going to be used by big TV productions, and so Lorraine and Loose Women, along with Peston suit TC2.
However TC3 is 8,000 Sq Ft and many production companies said it was very unfair that Good Morning Britain and This Morning simply took over the studio on a full time basis, with permanent back to back sets built into the studio. This made TC3 unavailable to any other production, especially those with studio audiences, as the TC3 of pre 2013 could have audiences of around 300 in it for all kinds of shows.