Launch TalkTV

[London Lite]

Didn’t people here say the opposite about GB News when it launched though? That they’d tried to go in with too much television output and maybe they’d have been better doing a few hours instead.

That’s basically what TalkTV have done, because the Radio stuff was running online anyway.

GB News went full throttle though, 6am-midnight live from the start which clearly was very difficult for the team to produce. Their strength is still the evening opinion block as they were quick to go for the opinion juggler, but lets face facts, the market for right-wing debate is still small as shown in the BARB for both GBN and TalkTV, while TalkRadio's Rajar shows then at least 1.5m short of the editorially more level LBC.