Launch TalkTV

[Brekkie]

Although budget wise Talk TV have probably invested more in those three hours - and indeed in the Piers hour alone - than GB News have across the entire day. Or even year if Piers reports salary is to be believed (and to think he had the nerve to have a rant about "money grabbing Meghan Markle" last night!).

I would say it is crucial though to have the TV channel up and running as people arrive home for the evening to bring them over from the BBC/ITV 6pm bulletins. However drive time is also crucial for radio so as long as they're simulcast one side is always going to be compromised.