Pre-Launch News UK to launch talkTV in 2022

[London Lite]

No-one want to venture a guess of number of viewer tonights? Average for Morgan; less than 200k I reckon.

I think this prog will eventually settle at 200,000 to 300,000, but might get a 500,000 average on opening night with a peak nearer 0.8m? As time goes on the Talk TV public relations people will talk up the number of clicks their clips get (as GB News do). Plus they can add their foreign TV viewer ratings to the spin.

I think that is very optimistic given where GMB ratings were for most of his stint and there is very much a ceiling on news channel ratings.

What sort of figures do TalkRadio get?  Probably a good chance the radio ratings will outrage the TV airing.

TalkRadio currently has a reach of 542k. Compared with LBC, they have 2.6m nationally.