I would agree that it's a bit frustrating that this change, that looks fairly simple, couldn't have happened back in October. On the other hand, comments like 'all this time, for that?' implies that it's been 6 solid months of work by teams of 50+ to swap the blocks over. That's obviously not true. I mean, this was never pitched as a big, exciting, cutting-edge change. In fact, it wasn't pitched at all. There's also the usual over-the-top comments here where people seem to be oddly angry at what is a simple change of logo that most people won't notice.
As I say, I agree that an October swap would have been great, but it's also a subtle change and they've clearly gone for a subtle rollout. As I've said elsewhere, that's a valid, acceptable plan too. It's not a perfect comparison as it involves franchises and physical items being changed, but Burger King announced a (beautiful) new look more than a year ago – but I've almost never seen it 'in the wild'. It's not a case of laziness, lack of pride, incompetence or anything else – it's a deliberate move. It's very hard to judge and understand these plans if you're not aware of all the details of them.
Having said all of that, the BBC has always been a massively inconsistent (almost comically) organisation on the branding front. I don't know why, and I don't think it's always very helpful. They did a great job in 1997 (and it's worth saying that that would have been at huge cost and in the context of a much smaller company) – but that was probably a total blip in an otherwise consistently inconsistent story.
As I say, I agree that an October swap would have been great, but it's also a subtle change and they've clearly gone for a subtle rollout. As I've said elsewhere, that's a valid, acceptable plan too. It's not a perfect comparison as it involves franchises and physical items being changed, but Burger King announced a (beautiful) new look more than a year ago – but I've almost never seen it 'in the wild'. It's not a case of laziness, lack of pride, incompetence or anything else – it's a deliberate move. It's very hard to judge and understand these plans if you're not aware of all the details of them.
Having said all of that, the BBC has always been a massively inconsistent (almost comically) organisation on the branding front. I don't know why, and I don't think it's always very helpful. They did a great job in 1997 (and it's worth saying that that would have been at huge cost and in the context of a much smaller company) – but that was probably a total blip in an otherwise consistently inconsistent story.