25-04-2022, 11:33 AM
As I've said before, at this size it would look so much better if they just got rid of the letters in the blocks. While I'm not broadly a fan of the new logo, I think it does work at the large size as used in idents/promo slides. But the letters are just too small for it to work at smaller sizes - particularly this small.
There is also the fact that the BBC letters being so significantly smaller than the 'News'/'World News' lettering makes the BBC brand look subordinate to the News brand - something not helped by them increasing the weight of the News text. If anything, it should be the other way around.
I do hope this is merely temporary and a better solution is going to be found for the full rebrand, because it just looks not great. Others have said that it is just utterly bizarre that this change couldn't be done last October, but the more pressing point is that they had six extra months and this was the best they could come up with.
There is also the fact that the BBC letters being so significantly smaller than the 'News'/'World News' lettering makes the BBC brand look subordinate to the News brand - something not helped by them increasing the weight of the News text. If anything, it should be the other way around.
I do hope this is merely temporary and a better solution is going to be found for the full rebrand, because it just looks not great. Others have said that it is just utterly bizarre that this change couldn't be done last October, but the more pressing point is that they had six extra months and this was the best they could come up with.