20-04-2022, 11:21 PM
(20-04-2022, 08:12 PM)Spencer Wrote: Looks like the first Lido ident has debuted…
https://tvhome.co.uk/bbc-one/2022/04/20/2000
Not sure it has the same impact and creativity as some of the others - nothing passing in front of the logo for example, but maybe it’ll grow on me.
It's subtle but there is a splash of water that goes in front of the BBC blocks. I presume we'll also get a beach ball going in front of them on one of the other variations.
One thing I've noticed is the 3 variations were supposed to be Swim Squad, Party and Clowning Around. Looks through the lens however it seems one of these is actually Pool Empty unless someones clowning around in the background somewhere.