BBC (Miscellaneous): 2021 Rebrand

[Internationalman]

As posted previously, new logos for Cymru Wales, NI and Scotland

The loss of the current BBC Scotland logo, and especially the relatively short-lived current Radio Scotland logo, for this very bland one seems like a real backwards step. A distinctive look for the nations to give their services a sense of identity seems important.

The three diagonal lines first appeared in the late 80s and disappeared for some time after the 1997 rebrand before re-emerging. Maybe they’ll return again one day!

They'll do this through other means. Like an certain identity for all the channels. Like they did with the terrestrial channels. Like incorporating the 3 blocks into the Scotland symbol.