BBC (Miscellaneous): 2021 Rebrand

[rfr1]

I'd say exactly the opposite, to me the new versions are more bland than the 1997 ones.

...how?

Probably it's just a question of personal taste

I would agree with this. In terms of concept, the two rebrands are very much alike and focus on consistency rather than personality, with the surrounding presentation doing the heavy lifting on the personality front; however I’ve always thought the 1997 logo and surrounding “Anything” branding has an air of timeless elegance to it.

Time will only tell if the 2022 reinterpretation has that same timeless appeal, although I’ll say in my opinion, while I’ve gotten used to the new BBC logo, compared with its predecessor side-by-side, it still feels like a weaker brand and, while arguably more “current” in its styling, is something which will probably change or be adjusted in several years’ time, rather than the 24 years that the previous logo lasted.

I would argue that the Chameleon branding would stand on its own two feet just as well with the 1997 blocks - we saw interpretations of that on billboards in the months prior to the rebrand with a large printed BBC logo (such as the Euro 2020 advertising) and I thought it looked great - but as you say, it’s a matter of personal taste more than anything.