UTV

[commseng]

The actual name - UTV is as bland as ITV.
No matter what your politics in Northern Ireland, what would be the issue?
Ulster Television was potentially more devisive.

That's exactly the point, UTV is bland, No one was bothered by it. No one would be bothered by ITV as a name either. However you start running into issues after that, Do you call It ITV Northern Ireland, ITV Ulster, ITV NI? all of those would result in complaints. There are examples of this in Northern Ireland Already, The BBC Local Station in Derry/Londonderry is called BBC Radio Foyle, after the river Foyle. Never underestimate the problems you could run into when dealing with Northern Ireland Politics.

No one in the real world actually cares about this right now, the advertisers are happy, Almost everyone in Northern Ireland (and what viewers they have in the republic) views ITV and UTV as interchangeable.

There is also BBC Radios Solent and Merseyside and Humberside, so why not Foyle? There is also BBC Radio Ulster and BBC One and Two Northern Ireland.
UTV is the current local name and ITV the national brand, the same logic as is used with Central or Anglia.

If people still talk about UTV, that's understandable, as some also still talk about other regions, including ones that went off air in 1981!