07-03-2022, 02:50 PM
Whataday post_id=72153 time= user_id=1029 Wrote:Brekkie post_id=71608 time=1646394324 user_id=976 Wrote:In a linear world a two tier BBC has never really been practical but in a streaming world whilst it's great the BBC is making so much content available for free part of me thinks that they should really be moneitising that more - and perhaps it is easier to reach younger viewers through third party deals (so many found Peaky Blinders on Netflix, not iPlayer) than through their own.
Ultimately though how many subscriptions are people really willing to pay, especially during a cost of living crisis. I've never seen the point of paying for ITV Hub+ or All4+ just to skip the ads - I don't like them but I'm willing to sacrifice 3 minutes more than I am 3 quid a month for how frequently I use the services.
BritBox I only use when I get a free trial - indeed I've got the option of a free trial on Apple+ at the moment but just can't be bothered signing up to yet another service, with only Ted Lasso on there appealing really. Amazon I keep more for the free deliveries than the content - that's just a bonus. Now TV I'm watching less and less and with Euphoria finished I'll likely cancel next month for now, whilst Netflix is the only one I really keep out of choice as there are series cropping up every month or two which I do follow and enough extra content that I don't.
ITVX sounds like they're going for the Peacock model and if new content is part of the free tier I struggle to see a reason to add another subscription. BritBox has noticeably upped it's original content this year but all the new dramas feel pretty much the same - great if you like middle of the road crime dramas which ITV excel at, but not too appealling if you don't.
I was surprised to read recently that ITV Hub+ has more than 500,000 subscribers, which is a pretty decent figure to build on with ITVX.
I think the ITV Hub+ proposition has been a pretty simple one. Pay £3.99 and we'll remove the ads. Regardless of the technical issues with the AVOD service, the SVOD version works fine, even if it's SD only.