15-04-2021, 09:36 AM
A lot has been said about the effect Piers Morgan had on the ratings for GMB, and obviously he did increase viewing figures, but do wonder if he attracted the right demographic. GMB’s ad breaks are full of products aimed at a female audience, particularly those with children.
If Piers act attracted a load of angry men over 50, as I suspect might be the case, it’s not going to be a lot of use to advertisers selling kids’ vitamins or special pants to strengthen your pelvic floor.
He’s clearly raised the profile of the show, so that’s a good thing, but I wonder if his benefit to the show from a business point of view was overstated, and perhaps in a replacement, they should be looking for someone more appealing to the core audience.
If Piers act attracted a load of angry men over 50, as I suspect might be the case, it’s not going to be a lot of use to advertisers selling kids’ vitamins or special pants to strengthen your pelvic floor.
He’s clearly raised the profile of the show, so that’s a good thing, but I wonder if his benefit to the show from a business point of view was overstated, and perhaps in a replacement, they should be looking for someone more appealing to the core audience.