07-12-2021, 04:07 PM
derek500j post_id=57310 time= user_id=1363 Wrote:London Lite post_id=57277 time= user_id=953 Wrote:derek500j post_id=57272 time= user_id=1363 Wrote:It's become a very watchable hour, with a good selection of panellists with different opinions. I can see why it appears to be easily beating Mark Austin/Climate Show on Sky News. It would be a great format for Stephen Dixon.
I doubt GB News viewers are the demo Sky are targeting with the Climate Show. Austin is probably down because the 6pm slot is the main BBC One and ITV News hour to which their target audience are likely to watch over an opinion show.
Austin has always been opposite the BBC/ITV national/local news hours. GB News is proving what they said before launch, that viewers will be drawn to APV rather than rolling News. Not sure what demo Sky is targeting with the Climate Show, but they're not watching in great numbers. Slot averages as low as 18k at 6.30pm are pretty dire.
The climate show is almost certainly designed for niche high end advertisers/viewers. The same as CNN with those Sailing shows which had few viewers but were sponsored by Land Rover and Rolex. They wanted those small but high net worth individuals.
Pretty much every major car company is now pushing hybrid ads, McDonald's and even oil companies are talking up their green credentials.
I can guarantee that an ad on the climate change show is worth far more than Farage with his toxicity. Cash for Gold and Funeral plan companies are more suited to his show