13-11-2021, 12:06 AM
The lack of videos for songs like 'Get Ready for This' et al may stem from their release on independent labels, who didn't necessarily have the budget to finance promo videos for all their releases - as we've seen in recent shows, not until the single had already peaked in the charts.
Or, perhaps, this was a consequence of a sudden and unforeseen shift in the music scene: the club/rave experience driving the success of dance tracks rather than radio airplay (of which they were at a bit of a disadvantaged at the time); which, in turn, took a while for record labels, majors and indies, to catch up with, or to redress the balance.
Mind you, 2 Unlimited were on PWL International, and, Kylie Minogue aside (or to a lesser extent), the SAW era was well on the wane by now.
Worth also bearing in mind, singles sales were still falling in the midst of a recession, which could've been a catalyst for the Year Zero change...
Or, perhaps, this was a consequence of a sudden and unforeseen shift in the music scene: the club/rave experience driving the success of dance tracks rather than radio airplay (of which they were at a bit of a disadvantaged at the time); which, in turn, took a while for record labels, majors and indies, to catch up with, or to redress the balance.
Mind you, 2 Unlimited were on PWL International, and, Kylie Minogue aside (or to a lesser extent), the SAW era was well on the wane by now.
Worth also bearing in mind, singles sales were still falling in the midst of a recession, which could've been a catalyst for the Year Zero change...